Branding Design

More people of all ages are being diagnosed with dyslexia than ever before. The Dyslexia Association of Ireland needed to reflect this. Cue 'Th!nk' - a simple yet sophisticated concept created to reach the full spectrum of its target audience. Designed in a format sympathetic to its readership it uses bold colours and an accessible style that appeals to all ages. The posters drive home the point that dyslexia doesn't have to hold you back - just look what Einstein and Lennon achieved.